When you’re part of a big company, new opportunities present themselves for giving back to those less fortunate, to those that actually need it.
I think this is something great about being part of a company that actually cares about communities and helping others achieve everything they set their minds to. To give this opportunity to someone is just priceless.
However, something must be noted. In my opinion, a company should never get involved with charitable causes only to increase their brand image and sell more products through that visibility. It is just not right to take advantage of such situations just to sell a little more of certain products.
Organisations have the power to make a true difference in others’ lives. And I think this is something we should all aspire to do – not to make ourselves look better, but to help others achieve what we already have.